I’m not entirely sure of the context of this video, but it seems as though sometime over the weekend a number of new releases were advertised in a very eccentric manner under the name ‘Art Under the Bridge’. Namely, large posters of each new release were placed underneath a series of bridges along the Shinmachi river in Tokushima. A number of new works were advertised in this way, including several shows to be aired in the upcoming summer and fall seasons in Japan, but it was Evangelion and Black Rock Shooter which stood out the most to me. The ‘under the bridge’ poster for Evangelion was the most recent in the series of ‘sketch’ promotional posters that have been released for the film since it opened in theaters last June. This time the focus of the image was upon Shinji and Rei’s ’embrace’ scene found at the end of the film. The Black Rock Shooter poster featured the title character as well as the lead antagonist, ‘Dead Master’, as well as some small screenshots of the upcoming work. The Black Rock Shooter anime project is apparently going to be released for free online and through a few different magazines such as Animage and Megami during a longer promotional event later this summer.
A few more pictures of this event are shown at the Gigazine website (in Japanese: http://gigazine.net/index.php?/news/comments/20100503_machiasobi3_under_bridge_museum/)