After the earthquake and tsunami on March 11th the Tokyo Electric Power Company has created an unofficial campaign to encourage people to conserve electricity inspired by Neon Genesis Evangelion.
Several power plants are offline or not fully operational due to last friday’s events and TEPCO has announced that rotating power cuts will occur to providing homes and important facilities with electricity. In response to this an unofficial campaign has begun on Twitter as a public service to help conserve electricity.
The campaign is entitled ‘Operation Yashima’ after the events depicted in episode six of the Evangelion television series and Evangelion 1.11 film in which the Evangelion units defeat an enemy using a sniper rifle which can only be fully-powered using Japan’s entire power grid.
Here is the Japanese link to Operation Yashima.